What Is High Ticket Affiliate Marketing

What is high ticket affiliate marketing? High ticket affiliate marketing is the same as normal affiliate marketing except the item/s for sale are much more expensive. Selling a high ticket item means a much larger commission is made by the affiliate than for the average affiliate products you might choose to sell.

For example, a normal digital product might sell for $100. The affiliate earns $40 on the sale. (Digital products pay out 40% commissions – much more than physical products do). In this example, in order to earn monthly commissions of $2000, the affiliate will need to sell 50 of these items a month.

what is high ticket affiliate marketing

With high ticket affiliate products, you could sell a digital product, such as a training course, for $1000. In this case given a similar commission percentage of 40%, you’ll earn $400. In order to earn the same monthly commission you’d need to sell 5 of these products a month which will give you $2000 in total, in commissions. 

So, as you can see there’s a lot less selling to do in order to make the same commissions. 

What Is High Ticket Affiliate Marketing?

So it seems obvious then that everyone should use high ticket products to make more from their online efforts, right? High ticket products do allow you to make more from a smaller amount of sales. But what about the cost to the customer? Surely a more expensive product is harder to sell? I made this assumption when I started looking into  high ticket items to sell online.

What I didn’t understand then though was that selling anything online takes the same, or a similar amount of effort. 

what is high ticket affiliate marketing

With a high ticket product you can make ten times the amount from the sale of a low valued product. It definitely doesn’t take ten times the effort to sell a high ticket product. Simply direct your marketing towards people who want and value the product you are promoting. If someone is looking for a product on the internet to buy, they still want that product regardless of how expensive it is. Why target smaller valued items when the high ticket items sell just as easily!?

High Ticket Affiliate Marketing – Subscription Products

Another consideration when choosing to promote high ticket affiliate marketing products are subscriptions. Making the decision to use subscription products within your high ticket sales funnel can be a complete game changer when it comes to making a profit online.

what is high ticket affiliate marketing

Subscriptions allow you, as an affiliate, to keep earning month after month from repeat custom. Even if your subscription payment is only $20, for example, with 100 membership sales you will be earning $2000 a month for previous sales you have made!

Subscriptions should therefore form part of your sales funnel and product range. They can make a huge difference in making an online business more sustainable and viable for the long term.

High Ticket Affiliate Marketing And Up-Selling

With a built in sales team, you don’t have to be a salesman to promote high ticket affiliate products. All you need to do is promote the initial referral to a product range which offers high ticket affiliate products. Up-selling is the process of selling further products to existing customers. You’ve probably heard it in McDonalds when they as you if “you want fries with that“?\

what is affiliate marketing

Affiliate marketing should have up-selling too because it allows you to benefit from further sales made to your referrals. Most affiliate products don’t offer this opportunity. Once you’ve made your first referral sale, you need to continue finding new customers. This is a little wasteful!

You’ve done all the work in finding a customer and have then delivered the customer to the product. Once you’ve done this in most cases the benefactor is then the company who owns the product/s. If you’re an affiliate for Amazon, for example, Amazon has then potentially won the lifetime value of a customer. They can return again and again to Amazon, but you don’t receive any more commissions, even if you have introduced that person to the store.

With up-sells and a product range, you, the affiliate, are rewarded for repeat custom when your referral buys again.

High Ticket And Multi-Tier Sales

Multi-tier sales can be earned according to your positioning in a business system. With The Six Figure Mentors, for example, you can earn commissions on the sales made by your team. See Six Figure Mentors Cost. However, this kind of commission is only available if you position yourself at the top of the business commission structure.

what is affiliate marketing

Multi-Tier sales reward you for not only your own sales, but the sales of your referrals. This is another useful income stream which you can use to increase your earning potential within a high ticket affiliate program.

Other Benefits Of Choosing High Ticket Affiliate Marketing
Paid Marketing

High ticket affiliate marketing also lets you more easily use paid marketing strategies. With low value products it is much more difficult to successfully use paid marketing because your return on investment is so small.

Paid marketing is the fastest method of gaining traction with an online business. Content marketing, although much cheaper, comes at the cost of time and effort. It takes much longer to gain any traction from content marketing strategies.

Flexibility

Affiliate marketing also allows a certain amount of freedom and flexibility when it comes to working patterns. You can work from anywhere as an affiliate marketer. You can also build an affiliate business around existing work until it generates enough profit to match your current income.

Lifestyle Business

what is high ticket affiliate marketing

So called ‘lifestyle businesses’ are often called so because they give you geographical freedom and the ability to use scalable marketing and digital product sales. Affiliate marketing is a good model to build a lifestyle around. Most “bricks and mortar” businesses require you to build your life around a certain location and a 9 to 5 working pattern and a working week. Digital businesses let you work any hours you choose and the automation of an online business means it can run continuously: 24 hours a day, 7 days a week. 

Income Potential

The scalability of an online business means you can continually add sources of buyer traffic to what are essentially automated online “vending” machines. With high ticket affiliate products this means 6 and 7 figure incomes are entirely possible with this kind of business strategy. See Six Figure Mentors Compensation Plan.

High Ticket Affiliate Marketing

High ticket affiliate marketing was a total game changer for me. I started learning about affiliate marketing around 2010 but it wasn’t until I found high ticket affiliate marketing that things really took a turn for the better. Until then, I was building websites trying to sell low value items through various free marketing strategies. It was a frustrating experience building website after website and never seeing anything for all the effort.

High Ticket Affiliate Marketing – Why High Ticket?

I was following a number of strategies which I had learned through various online training programs. (See my article on Digital Profit Course Review.)

high ticket affiliate marketing
I’m on the left with co-founder of The SFM (six figure mentors) Jay Kubassek

At first I was attempting to use Google and get free traffic. This strategy was flawed for a couple of reasons:

  1. I didn’t know just how much hard work was involved in this process
  2. Nor did I know the best strategies
  3. Also, I didn’t know how long it would take, using this strategy

So a lot of my struggle came down to just one thing: lack of knowledge. In hindsight, getting the right education upfront would have save me a lot of time and wasted effort.

The products I was promoting too, weren’t the best ones I could have chosen. Again, I didn’t know what I didn’t know. High ticket affiliate marketing is a game changer because it both allows a larger commission when you make a sale, but it also lets you more easily use paid marketing strategies. Without a large commission and with only low ticket items, it’s much more difficult to gain traction and use pay per click, for example – a faster traffic generation strategy which is also scalable. Any paid strategy in fact can be scaled up and automated.

High Ticket Affiliate Marketing – More Difficult?

Many people have the misconception that high ticket affiliate marketing is going to be much more difficult than selling low value affiliate products. I was the same. I figured that you could sell far more items at say $100, than you could at $1000. After all, more people could afford the lower priced item right? But what I didn’t understand is that it takes a similar amount of effort to do both. 

high ticket affiliate marketing

In fact, only a small amount of my website visitors even bought a product at all. If that sale was $100 or $1000, it’s much better if it’s $1000. If for each sale you make 40% commission (on a digital product), the higher valued items gives you a much better return. The key is targeting the right audience. If you target people who can only afford $100 product, that’s what you’ll get. But the same effort is required to target people who would rather choose a more valuable item. 

You would need to sell 10 $100 products to make the same money, as an affiliate, as a single high ticket item at $1000. It certainly doesn’t take ten times more work to sell the high ticket item.

Subscription Affiliate Marketing

Subscription affiliate marketing is also a game changer. If you’re not taking advantage of subscription affiliate programs, you really should. Subscriptions again, were a game changer for me. With a subscription affiliate product you not only make a commission for the initial sale, but you also earn an ongoing commission every month from those sales.

Providing your products offer real value, and your membership continue, you can potentially earn a lifetime income from just a few subscriptions. If every subscription/ membership sale makes you just $20 a month, you only need 100 of these sales to make $2000 a month, every month, potentially for a lifetime. 

Use subscription products!

High Ticket Affiliate Marketing – Business Setup

high ticket affiliate marketing

Ideally your high ticket affiliate marketing products will have the following setup:

  • High ticket products you can maximise your commissions on
  • Digital products for ease of delivery, scalability and to maximise commissions.
  • Up-sells – a range of products within your high ticket sales funnel.
  • Multi-tier sales commissions – earn from your team/referrals’ sales
  • Subscription products – Ongoing commissions from previous sales
  • An in-house sales team closing sales on your behalf.

The average sales funnel pays out around $1 per subscriber per month. With a giant email list, you can grow this to any potential income, once you get it right. With a high ticket sales funnel like the one descried above, you can expect to earn $5 per subscriber per month, on average. This has much more potential to bring you a positive return on investment than for lower value affiliate products.

High Ticket Affiliate Marketing – Growing And Scaling

high ticket affiliate marketing

Growing and scaling your affiliate business will take some time. At first you need to set up your high ticket sales funnel with email series, landing pages and affiliate products. Learn more here.

Once everything is set up, you need to turn your attention to marketing strategies. Whichever marketing strategy you pick, you need to stick at for long enough to start seeing results. This will be far faster, and more effective with paid marketing strategies. Even with paid strategies, it’s entirely possible to get it wrong. You need to keep at it until you find a strategy which coverts leads into sales through your marketing funnel.

Once you find a good strategy which works, you can create many more. The benefit of having an automated sales funnel is the ability to scale up to a global audience and keep scaling.

Types Of Digital Marketing

There are various types of digital marketing. According to your situation and preferences one may be more suitable than another. If you’ve got a lot of time, but less income, free marketing strategies might be your direction. If, on the other hand you have a busy lifestyle and not time, you might opt to use paid marketing strategies instead.

high ticket affiliate marketing

Paid Strategies

Paid strategies include things like Facebook, Adwords (Google) pay per click, YouTube marketing, Bing, Yahoo and other social media platforms like Twitter, LinkedIn etc. With paid strategies, you start with a small monthly budget and run adverts to send targeted traffic into your sales funnel. From there, you can learn which strategies are working and which are failing. Over time, and if you stick at this long enough to generate some data, you’ll learn how to get the most out of this kind of marketing strategy.

Most people attempt to do this and give up far too early. They run a single advert and it doesn’t work. instead of trying to figure out what does work, they just quit. This is a mistake because once you do figure it out, you’ve got an automated income strategy which can be scaled and built upon.

high ticket affiliate marketing

‘Free’ Strategies

Free digital marketing strategies come at a different cost – ‘time’. Free marketing strategies are suitable for you if you have the time and inclination to do them again and again to discover which strategy works. Once you have learned what works and what doesn’t work, you can zero-in on those uses of your time which generate the largest results in terms of sales.

Free strategies include things like blogging, video marketing, article marketing social media marketing and the various strategies for link building and generating traffic back to your content. One of the simplest and most popular strategies is blogging. Blogging is time consuming and results will come very slowly depending on which business sector or ‘niche’ you decide to build your online business in. Video creation is another popular strategy which affiliate marketers use to generate traffic to their sales funnels.

high ticket affiliate marketing