If you’re wondering how to sell high ticket items, you’re not alone. I wondered too, when I learned that they were a major key to success with an online business. But I wasn’t, nor am I still, a salesman. I had no clue when it came to selling. Despite this I’ve managed to sell a number of high ticket items over the last few years; including those listed in the image below:
So how did I manage to sell these high ticket items? Well I really only sold the initial product in the list above through an automated sales funnel. After that, the sales system and a built in sales team closed the sale on the high ticket items on my behalf.
This is the secret to make high ticket sales online; use a system which includes a built in sales team and automation. Then run your marketing campaign and drive targeted people into it – showing them products which they really, really want or need.
How To Sell High Ticket Items
To sell anything requires you to find customers who have a need for your service. Without value, products would never sell. So you need to lead the right people into your sales system and let the selling be done for you automatically. This is basically what a high ticket sales funnel can do for you.
But with the best products in the world, you can still struggle to make those pesky high ticket sales. You need to focus first on your customer. With the world at your fingertips through your advertising platforms, you can literally advertise to anyone on the internet. The key is to find those people who not only like what you have, but desperately need it.
To understand this you need to look at what problem your particular high ticket product solves for your customer. The SFM digital business system I recommend solves many problems for customers. Some though only want to have a look around and see what’s what. You want the ones who will take the biggest action and purchase the high ticket products.
How To Sell High Ticket Items – Start With “Why”
In Simon Sinek’s book Start With Why, he discusses how those with less means and resources can achieve far more than those with it. It all depends on their “why”. When someone purchases the top level product in an online business, for example, it’s for a reason. The best reason I can fathom is pain! People who are happy with their “lot” in life simply won’t purchase product they don’t need.
The same could be true of many high ticket products you might want to purchase. Most good sales people know their customers “why” and hit their pain point. They then deliver a product which gives them what they want; whether that is more freedom (as with the SFM product), or more kudos as with a large value home, or vehicle for example.
Customer “Avatar”
A customer avatar is where many online marketers start with a view to make a sale. The clearer you can get on who your ideal customer is, the better targeted your advertising will be.
Your “ideal” customer will of course be the least hassle and stress and give you the highest commissions. They will go “all in” not because you’re an amazing sales person and “close the deal” but because they are perfectly in alignment with what you have to offer.
As an example here’s my perfect “avatar”. This is someone who is burned out and fed up of their current employment. They are in ages between 30 and 50 and have worked hard in a career. They see the value in building an online business and paying for mentorship and for the largest commission levels since this will be the fastest escape route out of their current career.
A Built In Sales Team
The SFM (Six Figure Mentors) offers a customisable sales funnel which gives you access to multiple high ticket products within a product range. According to how you position in the sales system, you can earn commissions on the top tier affiliate products:
But you don’t have to personally close these sales. A built in sales team and system will help. As people go through their sales funnel and purchase a product from the range, they will automatically receive notifications for other, related products within the sales funnel. Should they decide to upgrade their membership at any time, you can receive up to 40% commission on the top level product (Mastermind Experience).
Two Tier Commissions
The two tier commissions within the SFM offer another means to earn from your referral’s sales. This also encourages affiliates to help and support their own members since when their members succeed, they will earn revenue based on this success.
Helping your members succeed within this business system will also encourage them to upgrade their memberships to offer them larger commissions on the high value products.
My High Ticket Sales
My own personal high ticket sales came from a number of strategies. My referrer – the person who referred me to the SFM initially helped a number of his members personally. He set up an advertising co-operative through Facebook and I made an Elite sale just from running adverts.
I wrote a number of articles on my website and targeted keywords which fit a few main criteria:
- They had good customer intent – the customer search criteria was a good match for the product I was selling
- The search volume for the keywords I choose showed regular monthly searches
- Competition for content was low
I managed to rank a couple of articles which were highly targeted. One was high commission affiliate programs and the other was autopilot money making system.
After making some sales through my articles I ran paid marketing to those same articles when they eventually dropped off the Google organic searches.
After these sales I changed tactic and started running YouTube marketing. Here’s one of my YouTube adverts which led to a high ticket sale: