If you’re wondering how to promote high ticket affiliate products, listen up! Selling high ticket affiliate products doesn’t have to be much different to selling any affiliate product online. So there’s many ways you can do it. Ideally use a high ticket sales funnel with a built in sales team. That way, you’ll benefit from having sales closed on your behalf. You will only need to refer the customer to a introductory product and the automation and sales team will close the higher value tickets. See SFM Digital Business System for more on this.
Using a strategy like this is very useful, especially if you have no experience of sales or selling. One of the best things about affiliate marketing is that you can simply refer people to products online. The products (and affiliate sales pages) then can do the selling while you work on your marketing.
How To Promote High Ticket Affiliate Products
There’s lot of high ticket affiliate products available too. Just take a look at this highest paying affiliate programs list. High ticket products are just like low ticket products. The difference is you earn more per sale. This opens up a lot of avenues for promotion including paid marketing platforms.
With low value products like you might find on Amazon, you’ll also earn lower rates of commission. With high ticket products, you’ll either get larger levels of commission or a larger sale price or both. Ideally choose high ticket digital products which give you both a large sale value and high level of commission.
Digital products offer more commission usually compared to physical products. With digital products there’s less cost involved in manufacturing, delivery and handling etc. So this saving can be passed to the affiliate who promotes the item.
How To Promote High Ticket Affiliate Products – The Sales Funnel
A sales funnel is a good idea for some high ticket affiliate products. Depending on your specific product, you might opt for a different marketing strategy. For example, with The Six Figure Mentors high ticket program, you would use a sales funnel. That’s because it’s a complicated business system which takes some understanding. Most people don’t just jump in and buy the highest valued product immediately on finding The SFM.
Also there’s a huge pool of potential customers for an online business. So an email list and follow up emails is a good idea to help inform the potential customer about the product range and what it can do for them.
But you can also sell high ticket items directly from a website too. These kinds of sales might happen on a review website for a different kind of product.
Take for example the golf cart hovercraft! You can promote this item from the website of Hammacher Schlemmer and earn 8% commission on a sale. This is a very different kind of product to The Six Figure Mentors business program. With a physical product, you know what you’re getting, so there’s less nurturing needed for this kind of sale. However, you will need to find people who are already looking for this kind of purchase. A review website, or a golf enthusiast website might be a good place to sell this item from.
Using Paid Marketing To Drive Traffic
Paid marketing is the best way to promote affiliate products online for a few reasons. Firstly it’s fast and secondly it’s scalable. But there’s a few problems you can run into when learning how to build paid marketing campaigns. Mostly they won’t work immediately and there’ll be a process of testing and measuring your marketing to see whether you can sell an item.
Once you’ve sold something, there’s the process of getting costs down and seeing whether you can consistently make a profit. This is much more difficult therefore on low value items. With high ticket affiliate products however, this can be much more viable. With a high value product you have much more flexibility and room for error. A single sale can cover a month’s or a year’s worth of marketing budget.
With a low value affiliate product you can’t afford to lose much of your budget since a single sale won’t give you much budget to “play” with.
The main paid platforms you can use to market affiliate products include:
- Adwords
- Bing
- YouTube
But there’s several more besides and nearly every social media platform operates some kind of paid marketing platform.
Send Visitors Into A Sales Funnel
A sales funnel is one of the best ways to promote all kinds of affiliate products. With high ticket affiliate products this can often be the case too. With a sales funnel you can use your marketing to send potential customers to a landing page where you’ll collect their details.
From a website, someone only has a few minutes to make a purchasing decision. But once they are signed up to your email list, you can extend this time period to days, weeks and even months and years.
You can also build trust and communicate with your subscribers giving them value on an ongoing basis. When they come to make a buying decision, maybe even years later, they will choose you if you’ve given them value and they know, like and trust you.
Strategies To Find Subscribers
If you have a website you should always aim to get people onto your email list. To do this you can use a number of strategies:
- Give away a freebie – create a freebie giveaway to entice people to sign up to your email list. You can also use giveaway’s from certain affiliate programs too if they offer them. Ebooks and digital downloads or video explainers are great for this.
- Create content targeted towards your products and relevant searches – You can use Google’s keyword planner to find long tail keywords which relate to your product or service. For example “your product review” or “your product cost”, for example. The keyword planner will give you ideas of blog titles to write for. If you choose wisely you can even get ranked on Google for your blog posts.
- Use paid marketing – this is the fastest method of attracting people to your landing page. Start with a small budget and learn from the data as you improve.
- YouTube – You can use YouTube with paid marketing and by uploading content on a regular basis also to get found for free traffic.
- Social Media Accounts – Build a following through any social media platform and connect with people who are a good fit for your products.
See also free traffic sources for Clickbank for more free strategies of gaining subscribers to your email list.
Final Thoughts
How to promote high ticket affiliate products? There’s many ways of promoting affiliate products. Promoting high ticket affiliate products, in theory, should not take any more effort. Having a very specific idea of who your customer is can be a huge help. Zone in on your “customer avatar”.
This is the characteristics of your perfect customer. Ask why they want this product, where they hang out, how old are they and where do they live? All these questions will help you understand your perfect customer much better. When you know them very well, you’ll be in a better position to use online marketing strategies to target them very specifically.
Know your numbers. This is very important in particular if you’re using paid marketing. You should know the average value of a customer and what you can spend to acquire a customer (and still make a profit).
Knowing your products too can help dramatically. If you’re only choosing products because they are offering a high commission, you may be out of touch with your perfect customer’s “why?”. If you bought the products yourself, ask yourself why you did. This can help you further identify your ideal customer. Get to know the pains and problems your products can help solve and focus on the benefits not the features of your products within your marketing strategies.
Access a high ticket product range and get help from a community of online mentors and coaches. Click on the image below to get started.
