An evergreen sales funnel can help you build a passive income online through automation and by selling other people’s products. The idea of selling on autopilot isn’t some far flung fantasy which is out of reach either. It’s a real thing which anyone can do given the time and effort.
Evergreen products are those sold all year round. As an affiliate marketer, you choose products to sell online and earn commissions based on those sales. If you don’t already have your own business or a product to offer, affiliate marketing is your best bet if you’re looking to build an evergreen sales funnel. But what exactly is an “evergreen” funnel? What are the best products to choose if you don’t already have something to sell? And how do you make your funnel evergreen in a constantly changing market?
Evergreen Sales Funnel – Covid-19
I mention Covid-19 simply because it’s had a massive impact on the global economy. As I write this it’s October 2020. Covid-19 has impacted the world. Relevancy is important. A sales funnel which sells products based on the “laptop lifestyle” for example will not sell like it used to. Living the “laptop lifestyle” has changed places for “security in an insecure world”, for example. No longer can people travel as they did before. More people than ever want to work from home and secure their future. Or, they don’t want to return to work after working from home for several months.
So if your sales funnel talked about frolicking on a beach somewhere, it’s now not as relevant as it was. It will affect your sales. But you can still have an evergreen sales funnel which makes sales on autopilot. You just need to do it right!
Evergreen Sales Funnel – Products
If you don’t already have a business or product, you will need to choose a product or service before you build your evergreen sales funnel. Your product, or range of products is massively important. Evergreen products sell all year round. Affiliate products which sell all year round include those in these categories:
- Health and wellness
- Dating and relationships
- Money and wealth creation
- Sports and fitness
- Hobbies and Interests
- Luxury
- Travel – Although not so much now (post Covid)!
Subscriptions
A good sales funnel will contain a number of earning strategies too. Ideally choose a product/product range which offers at least one of the following earning strategies:
- Subscription products – memberships or software products
- Multi-tier commissions – earn based on sales made by your referrals
- High ticket digital products – Earn the largest commissions based on the highest value products and services
- A built in sales team – closing sales on your behalf
- A range of products with multiple up-sells – earn commissions based on your initial referrals when they purchase later on (even years later)
See SFM digital business system for more on this funnel.
One of the best products you can use is subscription products within an evergreen niche. With a subscription sale, you can earn lifetime commissions on your referrals. See recurring commission affiliate programs. Just one sale of a recurring commission subscription program can give you a passive income for years, or even a lifetime.
To earn lifetime commissions though you obviously need to choose products or services which offer huge value. Otherwise, people won’t continue to use the services. An example of a product which offers lifetime value is any business related product which is needed for an online business.
Email Marketing
Once someone enters into your sales funnel, they hand over their email address in exchange for some free giveaway you offer them. You then follow up with a series of email messages which help you build trust and turn subscribers into customers. This is your lead nurturing funnel. An email marketing series can be a long list of emails which have been pre-created and automated. They get sent out daily to your subscribers and you nurture the relationship.
Some of your subscribers will purchase products quite quickly after only one or two emails. But others will take years to make a buying decision. This is why it’s worth building a long list of emails which goes on, and on, and on!
Many online marketers have thousands of emails stacked up in a queue and are constantly adding more to the queue. To make your evergreen sales funnel work, you’ll need to select these emails carefully in order to have the biggest impact over your subscribers.
Some marketers will automate most of their emails and also send out a weekly “live” email on a certain day. This can have a huge impact on your list.
EverGreen Sales Funnel – Relevant “Live” Emails
Although sending out relevant “live” emails is more time consuming and laborious, it can pay off in the long run. In terms of relevancy, it’s nice to get an email from someone which is relevant to the times. As I mentioned earlier, Covid-19 has changed the world and making your emails relevant to people’s lives will help you build relationships. These emails can also be used as test material to see what works and what doesn’t in terms of email titles and open rates.
As you gather more leads and analyse your open rates and click through rates, you’ll see that some email titles work better than others. Time relevant emails don’t work well though with automation. If you mention what day it is, for example, you can hardly add that email to your automated queue of emails. It will show up for someone on the wrong day and completely ruin the continuity and trustworthiness of your email series.
But sending out live broadcasts which can be used with automation is a good idea. You can learn from the data (open rates, click through rates, purchases etc.) and add the most powerful ones to your follow up series to automate.
Access A Six Figure Funnel With Evergreen Products and A Built In Sales Team
You don’t need to build your own evergreen sales funnel. In fact, I use an evergreen sales funnel with a range of digital products including multi-tier commission products, high ticket items and subscription products. You can too!
Access an online business training resource with a ready made sales funnel and choose the products you want in your “digital storefront”.
Click the image below to get started.
