A tripwire sales funnel starts with a low value product offer, or a free giveaway product. Once someone purchases the low value product, or accesses the free complimentary offer, they are automatically offered another product of larger value.
A tripwire sales funnel is a good idea for affiliate marketers for a number of reasons. Many affiliates promote single products and only receive a single commission. But they’re leaving a lot of money on the table when they do this.
A single product might make an affiliate a commission of $40 – for a $100 digital product, for example. However, with a tripwire sales funnel, the affiliate can “gear” their funnel with multiple products:
- An entry level product of $100 – gives the affiliate a $40 commission
- The tripwire sales funnel then offers another product of $500 -giving the affiliate a $200 commission per sale
- Then, the tripwire promotes another product, this time of $2500 value – this gives a commission of $1000
Some tripwire sales funnels go on to offer high ticket products into the tens of thousands of dollars worth. The SFM Digital Business System for example offers a range of digital products ranging up to $20k. At the highest commission levels this can give you a $8000 commission on a single sale.
TripWire Sales Funnel
With a typical digital product the affiliate makes $40 on a $100 product. But with the above example, they will be able to earn larger commissions on the larger value products in their sales funnel. They also allow you to benefit from existing customers who purchase products later on.
A good digital product range will include:
- A tripwire sales funnel offering multiple products within a range
- Multi-tier sales – earn from sales made by your referrals
- Subscription products – recurring membership commissions
- A built in sales system and sales team – closing sales on your behalf
A trip wire funnel allows you to promote products and offer value according to your customers needs. Most people can afford the lowest value product in a range. So, the low value product is appealing to a large audience. As some customers purchase the low value product they will “upgrade” their purchase to higher value products within a funnel.
Scarcity and Discount Windows
Often too, the high value product is offered at a discount rate within a certain time frame “window”. A “discount window” encourages people to purchase a product where they would otherwise postpone their decision. It gives the purchase of a product more urgency. If they wait, they lose the discount and will have to pay a larger price should they buy at a later date.
Scarcity too is often used to sell products further down the purchase hierarchy in a tripwire sales funnel. Much like a discount window, some offers are only shown to a customer once, often immediately after their initial purchase. They are offered to purchase an “up-sell” immediately after they buy. If they choose not to purchase right there and then, they lose the option to buy the up-sell. Or, they can purchase the item later but at a different price or with a subscription.
Access Your Own Digital Product Range
Many affiliates don’t realise the power of a tripwire sales funnel to build a long term sustainable income from the internet. As people go through your funnel, you have multiple opportunities to promote products from which you can earn an affiliate commission. With an automated trip wire sales funnel and a built in sales team, your only job is to promote your funnel.
With a six figure funnel you’ll have multiple products within a sales funnel to earn from. This is very different to selling a single item online.
Learn more and access a digital product range you can promote as an affiliate. Click on the banner below to get started.
